Pfizer Case Study

It is the recommendation of Team B Consulting that Pfizer pursue the Vitamin and Supplement grocery store to capture mart share in this area. Using a Back to Basics approach, Pfizer was the first mass producer of Vitamin C, and has a solid reputation for producing high quality products. The Supplement market is not regulated by the FDA and consumers may question the ingredients in legion(predicate) of the supplements that are mass produced by numerous manufacturers and marketers of these products, many of them abroad with little oversight and quality control standards. no(prenominal) of these companies have the observe or brand recognition that comes with Pfizer. We call up that with the Pfizer charge attached to a line of Vitamins and Supplements, consumers would have more curse and confidence that the supplements manufactured and marketed by Pfizer than those of competing brands. In indian register to implement this strategic alternative, Pfizer would have two plectrons. The first survival of the fittest is to purchase an existing manufacturer of supplements and re-brand them under the Pfizer name.

This alternative would tote up the products to come to market sooner as the company buttocks work with existing formulations and manufacturing processes. The other alternative is to create saucy formulations and develop a manufacturing plan to produce them. The marketing device for either alternative would be to introduce these supplements to the OTC (over the counter) divvy up market. We believe that the Pfizer name would make an impact on consumers and re tailers would fix this Manufacturer in th! eir current product offerings.If you want to start up a full essay, order it on our website: OrderCustomPaper.com

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