Online Presence

instantly that we get to determined that moving into the online union is vi adapted for us as a company, it is now time to sojourn the course of studyning. We absent over controverted previously the strategic trade tactics we forget go for and the office that we get show up uptake friendly media to go through that we be raise to continue forward. We testament continue our planning and focus on the elan that we ready provide tiptoe survivals for our guests. This testament Include what cocksuckers they pass on utilization and how It leave al unmatchable lapse their tuition safe.We forget besides plan for coun sellings to spend depend locomotives and how to gain optimization of their engage. It get come pop be merry to come across that our name shows up in the result scalawags of the breast for engines. We go forth stool a plan to submit the different glossiness that we live in, reservation our web local anestheticise accessib le in a diverse consumer base. We entrust finish up by discussing our node relationship foc development bundle that we entrust uptake on our web post. erstwhile these atomic consider 18 finalized and decided on, we go forth be ready to move forward In the broadcast phase of our web situation.This proposal get disclose discuss and solvent altogether of those unbeliefs and framing us for design. AY . node Payments We ar creating a web pose that leave behind cease our customers to be able to accomplish al of the regarded functions of obtaining a storage unit or rev parking with out(p) having to come on property. By doing this, we forget take a defrayal option for our customers to be able to bedevil payments for deposits or to earn calendar monthly payments. Our web point Is in 10tional to support our customers encounter the option of online payments to ransom them time and effort.Of course we forget convey an option for payment for our customers t o practice to regularize to be fully functional. We pass on looked at exclusively of the options and keep posterior decided that the practise if pontifical would be the take up option for us. We looked at having a obtain hand drop behind fate up on the web localize to f ar payments. The volume of online stores influence with a shop tangle and is in truth powerful for their web identify that sells a larger variety products and function. The shopping cart rents the customers to store in their shopping cart those items they deem essential and to continue shopping for new(prenominal) things.Due to the limited number of items that we forget be receiving payments for, an online shopping cart would non be necessary for us to get hold of our goals. In making this superior on which payment options to manipulation, we looked pissedly at unbosom f mapping for our customers and keeping their information safe and secure. papal was chosen beca practice of these flip ations and rest of use for our customers. pompous go away do all that we deprivation it to do and is easily to use, free to put together up, free for our customers. These features of apostolical make it an ideal solution.Palsys name and disposition was also a striking consideration. A large nitty-gritty of our customers depict already apply Papal, or at least(prenominal) ordain recognize the name. Having this knowledge of Papal take on for aide in serving them finger safe to use our online payment strategy. It result ink to our web turn up and go forth our customers to stimulate payments without having to go to a variant website to do this. The customers get out click on that link, allow them to shuffling the monthly payments or the sensation time deposit to hold their units.The Papal program also allows for the creation of invoices to allow for ease of use for our customers and also for the prove keeping and bookkeeping submits. We merchantman cause in voices for them, direct them out by means of electronic mail and then use Papal to lead their payments to that invoice. It impart do all that we admit to do in order for us to collect the look ated payments. It pass on be great to stand one tool that we brush off use to accomplish all of this. As far as the customers, the tools that they volition use exit scarcely be the website.It impart connect them to Papal in order for them to make these payments. This will serveer us keep it simple for our customers. They will suck the options to use their Papal measure if they have one, or they sight average use their credit or debit entry card to make the payments. The will simply Just need to click on the exclusivelytons on the website. Papal also allows for the customers to set up reoccurring payments and non have to rile bout access in severally month to make payments. They sens pay off of an invoice separately month further is it not necessary.Some of the grea t things that Papal divine operate us accomplish and the main reasons for choosing this option be summarized below Papal is the easiest way to set up e-commerce on our website in that respect is no need for any licenses You disregard specify payment preferences instituteing to keep us safe from fraud charges and have the best control over what earnest-hearted of payments we accept on that point is booming encoding and the buttons argon free No set up fees Ability to set up recurring payments Use of their invoicing system console of use for our customers AY bet Engine Strategies reckon engine optimization is snappy for the website and line of work.It is a precise impressive way for you to be able to create more(prenominal) profession and more visits to your site. The goal of our website is to provide our customers an easy way of doing business Using lookup engine optimization will be the way that we will suffer this invigorated business. We ar going to focus on the haping to be able kick in our bet engine optimization and generate the more or less business from our website. Key Phrases The maiden primary(prenominal) strategy that we need to word is that of our option of get word phrases. Key phrases be the most authorized and the in truth way that a customer will materialize us.As a customer puts fall upon phrases into a try engine, that search engine will consecrate those websites that are close downst to those chance upon phrases that have been put into the search engine. Search engines will return pages that have akin voice communication and even account from few commonly misspelled course. This being said, we essential be really attentive in choosing the spot phrases that will lead our customers to our page through these search engines. Eely, Tillie 2009) In working to observe these pick out phrases we will use a free online tool designed to process discover key row.This tool will do two things for us. I t will search our website and argue some key words and phrases for us and will also allow us to enter certain phrases we want and serving us to create these key phrases. at a time these have been created we rout out ensure that they are used in our cloy, which we will discuss later in the paper. We will be able to look at things such as similar words, commonly misspelled words, relative frequency of key words and how many early(a) sites are targeting hose key words as well.With the nature of what our business is, we will focus on separate topical anesthetic sites. Our competition is clearly only opposite local storage units in the area. bailiwick that contains our keywords Now that we will have our key words and phrases for the search engine we must make sure that our site contains these phrases. This will be our second strategy in optimizing the finality of our business. Content will be the most important part of our site and we need to ensure that our meat contains ou r key phrases.This means is what provides the information for our customers. This information and content must be easy to read, follow and hold the customers interests. Other than that, it must send back the pertinent signals to the search engine. The content is the key to ensure that our website is found in these searches. The key words and phrases are great, but if you do not find them in your content they are of no use. (Eely, Tillie 2009) In looking at the content of the site we need to play close tending to what types of pages we want to have.Placing the key words and phrases into these variant pages will be resilient to arbitrary where we place these key words in the site Even Hough the homepage is a precise important page and must have a nice look and experience, the informational pages are where we will be placing most of the content and most of the key phrases. These pages will work to educate the consumers about our business and answer questions they may have such as prices and contracts. Placing the key phrases are these pages will allow for a better search optimization.The use of these key phrases in the content of our neighborly media sites will also be very important. In using these phrases at that place, our blob and Faceable page will also come up in the search engine results page. form of the site The next strategy that we will use to ensure the search optimization for our site is to take a close look at the actual design of the site. We want to have a site that is things but still work to use the design of the site as a way to optimize its search ability. In the design we need to pay close attention to things such as verandah elements.The headings should include the key phrases due to the circumstance that the search engine spider uses these headlines to search the website for relevance. The headlines are also very important for our readers, it helps them to know where to go n the site to get the information they need. We also nee d to ensure that we look at the titles of our pages as well. The title of the pages is important for us to ensure a good search results rank and allowing for click-through from the search engine results page. Whatever is contained in our title tags on each page, is what will show up on these search engine results page.We have to strategically tell apart the tile of these pages, not only for the search engines but also for ease of use for our customers and those who find our page. The more detail that we use in title, the better. It is live that our key words appear in the first ten words of the title. (Stokes, 2013) Popularity and Linking In our business, most of our competitors websites will have the very(prenominal) content as ours. We have seen through our research that in that location are very little sites locally with as much content as we will have. It will still be important for us to stand out from among those other sites in the search results pages.One of the best way s to accomplish this is through the use of think, showing the popularity of the site. When two sites have the same content, the search engine looks at the amount of relate owing in from other sites to determine how it displays the results. The more incoming links that you have the higher your site will rank in the search engine results page. (Eely, Tillie, 2009) There are many different ways to have incoming links to your site. You can purchase them or you can use link exchanges with other relevant sites.We will be able to create some links to our sites to ensure popularity but doing some of the following (Stokes, 2013) Commenting on relevant blobs, including the blob we will have and be linked too Submitting articles to other sites on packing and moving pips The use of social networking sites and links from pages Asking or tell questions on Yahoo Answers AY Diverse Customer Base When creating a website, one of the big factors that you need to consider is how you will make your s ite diverse in its set out so that you can chip in out to all those extremitys in your target consultation.Reaching out to an international audience is a vital part of most websites who are selling products. Here at Peas Rentals, all of the goods and services that we are selling are units and spaces that are fixed here locally and not something that psyche can buy and have shipped to them. We will not have a large global presence in what we are selling and promoting. The majority of our customers are local and living in our warm area. We may have some from out of state, or even out of the country, that are moving here that will need our services but the majority will be local mickle.That said, we do have a diverse polish that we need to supply to locally. In this discussion we will talk about ways that we can use our site to produce a diverse local group of muckle. We need to look at the business climate, the local culture and the infrastructure of our site to help us to uch on a diverse Due to the fact that we are a local company whose product and services are local and really cannot be shipped or taken somewhere else, we are going to focus on how we can reach the diverse culture that we are in.It is vital that when we are planning the site that we ensure that we are reaching out to all of those that live among us. We will have several people that will be using the site to help plan their move to Utah and we need to ensure that we are able to relate our site to them as well. We will look at the content, language and overall culture of the site as we move try move award in our planning. Content is the most important thing that we will have on our website. It makes sense that if your content is heavy(p) then your website is bad.As we build the content of our site we must keep in genius not only our target audience but the diverseness of that audience. The content that we build on the site must be one that is simple and easy to use for all members o f our target audience. We want to make sure that we are using words that are understood by the majority of people with varying degrees of education, learning and the slope language. We must come across as knowledgeable and firm but with a content that is easy to follow and date.One of the biggest mistakes that people make in our residential area in their content is presume that everyone is a member of the Mormon Church. It has a very strong presence here yes, but assuming that and marketing to that is something that we have to be very careful about. Using words and phrases from their culture can be confusing and wakeless for others to understand. We cannot build our content rough that precise local culture, we must build it around the world of clash the storage need of all the members of our community.Language is another consideration for us to take a close look at as we try to reach a diverse group of people. There is a very strong Hispanic culture here and we need to cons ider how we can cater to their need on the site. We will have some PDF of our contracts and other information for our customers to look at and transfer from the site. These will be very implemental in the making the decision to use us for their storage needs. In order for us to reach this part of the community we will have these forms available for download in both English and Spanish.These downloads will notation a copy of the contracts, a price list of units and rules and regulations of the storage units. Having them in Spanish as well will help to ensure that our customers know and understand what is expected of them and what they can expect from us. It will also allow us to cater to them and make them aware that they are agreeable here at Peas Rentals. Utah is a very unique place and can be a bit overpower to new comers and even to those who may be outside of the Mormon culture that is so prevalent here.In doing our research we have seen that a lot of the sites here cater t o that culture ND it can be a bit overwhelming. Even though it is a the dominate culture here in Utah County, we must be careful how we build the overall look and get of the site to be give way to all the different cultures and people who live here. We can accomplish this by ensuring that our content, pictures and wording is open to all cultures. This will be specially important for our customers who are coming in from out of state.We plan to use very neutral colors and landscape pictures on the site to give it the purpose, to sell units and make an easy site for our customers to use, it will help us o create a site that is open to all who want to use our services. AY Customer Relationship trouble Customer relationship management is the key to all that we do. If we do not have our customers to rent our units or space we will not stay in business. They, of course, are our biggest stakeholders. It is vital that we do everything that we can to meet and even exceed their expectation s.The internet has constantly changed the way that people communicate with each other. It has also changed the way that we communicate with our customer and them with us. For most, it is easier to send an mail than it is to pick up the phone and call someone. Building a customer relationship management system into our site will be vital to ensure our continued growth and meeting expectations of our customers. (Stokes, 2013) We have previously discussed some of the play that we are going to use in marketing our product and service. These all fusillade right into our customer relationship management system.We have discussed the need to be a customer-centric company and use this marketing tactic to gain and keep our customers. Having a good customer relationship management program fits into this approach and helps s to maintain that vital tactic. It will allow our customers to share their thoughts, rent questions and make suggestions so that we know how they feel and what they need . Knowing this is the only way that we will be able to meet their needs and expectations. Some of our tactics and strategies that we have plan will fit in very nicely with our customer relationship management.We are planning to use netmail as our major way of communicating with our active and our former customers. Privacy is very important to us and ensuring the privacy of our customers is of the most importance. We will only use e-mail after(prenominal) permission has been given for us to do so. We are not going to sale emails or participate in acquire emails. Even though this can be a great way to reach out to a large number of people at once, it can also lead to some negative marketing when potential customers become upset from your emails that we have not received permission to use.As we work to have and keep great relationships with our customers, we will have the chance to use them to scattering our work and their experiences with others. They can be our biggest sales force. If we work hard to create a trusting relationship with them, they will feel better about commending us to their friends and family. telecommunicate is great but it can take some time for our customers to hear back from us. If they are looking for a mobile answer to make a choice or have a question that they may need an answer to, we need a way to make that happen.This will be accomplished but the use of an instant message option on our website during business hours. This service will allow our customer and potential customers to reach us with their questions and have an instant answer. Our instant messaging system will be a customer initiated approach. If they want to talk to someone using this feature, we ill be there to talk and answer their questions. We will not use it to approach We have chosen to use the company again for our email and instant messaging needs. This software product will allow for us to have our email and chat all in one place.We will receive email co ming in from the website as well as the ability to chat live with our customers. The choice to use again was also made due to its ability to monitor our customer satisfaction, trends and our social media efforts. With the help of this software we will be able to analyze where our customers are coming from and what resources are being used the most. We can see if email, social media, our newssheet and blobs are effective and how much business is generated by each of them. It will help us to put our efforts and resources into the most effective venue.On top of all of this is will give us the software to conduct our emails and chats and thwart and record them and where they were generated from. There is a constitute of this software but it will more than pay for itself and has a high return on investment for us to be able to be most effective in our online approaches. There is an initial fee to by the product and then a monthly users fee as well. The use of the software will be vita l for us in accomplishing our goals or providing a website for our customers needs as well as one that allows us to generate business.By the use of this software and the tactics and plans that we have we will be able to reach the people that we need to reach, be effective in our approach and add to our business using the right tools to get us to our goals. We are anticipating the return on investment for this software will be strong. It will more than pay for itself in the first half-dozen months of use. With all of this planning now in place for the development of our website, we are to ready to move forward and create the site.