Roy Rogers Restaurants

What should Frank Martinez do about the salad bar issue? Objectives 1. To abduce the Inputs ~ Process ~ Outputs model 2. To illustrate the tensity among calibration and innovation Case Synopsis Roy Rogers Restaurants is a fast nourishment franchise business owned by Marriott Corporation. Roy Rogers is pursuing a strategy of aggressive growth by dint of the licensing of single-handed franchisees (ie., independent owners) to operate its restaurant outlets. The causa describes the temper of the franchise sedulousness and provides statistics on the major franchise organisations. The finish in the result focuses on a request by a with child(p) and powerful franchisee to eliminate the salad bar in a downtown Roy Rogers location. This decision seems trivial, but, in fact, proves to have crucial consequences for the strategy of the business, and the alliance between the franchisor (Roy Rogers) and the franchisees. At the heart of the case is the tension between innovati on (ie., allowing the franchisee to tailor his harvest-homes and services to the local market) and standardisation (ie., amity in the franchise concept). This problem is particularly tight in any franchise business since consistency in product and/or service offering defines value two in the eyes of the customer and the franchisee. Case Background and Theory This case provides an subtile vehicle to illustrate the power and pitfalls inherent in the enunciate of performance measurement and control systems. For any organisational process, managers can polish off on to supervise either inputs (e.g., material, labor, energy), process (e.g., ongoing bring that transforms inputs into outputs), or outputs (products or services that have value to recipients). Chapter 4 of Simons, doing Measurement ~ Control Systems for Implementing Strategy lists the conditions that managers use to decide whether to proctor inputs, processes, or outputs. Prominent among these criteria is the eff ect of this choice on standardisation... ! If you postulate to ticktack a full essay, order it on our website: OrderCustomPaper.com

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